WTF is Go-to-Market?
Six-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.
SIX WEEK LIVE COURSE
FEB 7 - MAR 18
Our first course is at capacity!
Register your interest and be the first to hear about upcoming courses.
Built for Product Marketers, by Product Marketers.
Go-to-market strategy is critical for sustainable business growth. But theory means nothing if it's not delivering value to you and your business.
WTF is GTM is for startup marketers aspiring to build foundations for career development and business growth.
Build a go-to-market strategy - informed by 20+ years of direct product marketing experience.
Grow faster equipped with a broad range of different go-to-market strategies, methodologies, and levers
Learn from real experiences from product marketers who've scaled companies from early stage to IPO
How it works
Understand core concepts: weekly live lectures, course modules, and async office hours help you explore concepts and examples, and ask questions
Make weekly progress
Learn by doing: the six week course provides practical templates and weekly homework to define + document your GTM strategy
Learn from others
Grow your network: build a close-knit community of allies on the same journey with similar goals to advance your business and career growth
Six weeks to get your GTM sh*t together
We'll guide you from the ground zero through to fully formed strategy.
Also access 10+ templates to provide critical structure to evolve into a Product Marketer - long after the course ends.
Understand the GTM Framework: Walk through the foundational components of a GTM strategy that stands the test of time
Know Your Customer: Get inside the head of your customer to truly understand their needs and goals
Define Your Value Proposition: Set yourself up to build something unique that shines in a crowded market
Take Your Product To Market: Take all the chaos and ‘thinking’ work out of launching new products
Communicate GTM Strategy: Know how to target with your positioning & messaging by audience
Iterate to Success: Learn how to test and iterate for continued success, including live peer reviews workshops
Learn from 20+ years of GTM experience
10+ years scaling fast-paced startups resulting in one merger, one acquisition, and one IPO. Writer, Finding Customer Focus
🏆Shortlisted, Product Marketer of the Year 2021
🏗️ Built two early stage B2B marketing teams from scratch
🌟Top 5% performer for 3 years at Deliveroo
"People who work with Alicia know what a world class Product Marketer is, and how they truly add value."
10+ year product marketer specializing in the needs of early-stage tech startups. Writer, Building Momentum.
🏆Positioning & Messaging Maestro of the Year, 2021
🏗️ Built three early stage B2B marketing teams from scratch
📈Specialized expertise in high-growth startups
"If you're a high growth startup looking for a product marketing expert, I'd highly recommend working with James"
Elevating Startup Marketers in 2022
SIX WEEK LIVE COURSE
FEB 7 - MAR 18
OR TWO PAYMENTS OF $950
Taught by startup experts who've done the work and want to help you through it, too
Small cohorts means you get personalized mentorship and access an intimate community
Unique focus on influencing Tech / Product with the 'Voice of the Customer'
Be the first to hear about upcoming courses
Are you a founder? Register interest here for future opportunities.
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